Rebrand Launches Luxonic’s 30th Anniversary
The extensive rebrand, accompanied by a new Luxonic website (www.luxonic.com), has been introduced as the business looks forward to the next 30 years with a growing portfolio of high profile commercial projects.
Luxonic started life as a commercial lighting manufacturer from its base in Hampshire in 1986. Since then it has grown to become a leading designer of high efficiency LEDs and controls, delivering on BREEAM ‘Outstanding’ projects, in a range of sectors. From high-end office and retail developments to state-of-the-art educational and medical facilities, it counts the likes of the Co-operative’s headquarters in Manchester and One Tower Bridge amongst its portfolio.
Commenting on the rebrand, Luxonic’s Managing Director Nick Tavare said: “As Luxonic has grown and evolved, we’ve become highly design-led, and are now being sought out for a lot of truly contemporary projects. Heading into our 30th anniversary year, we felt it was the perfect time to match upgrade our image and bring it line with what we’ve become.”
To create the new brand, Luxonic enlisted the help of one of the country’s leading creative design and communications agencies, MC2. Helen Peacock, MC2’s Head of Design, explained: “We wanted to bring a new, design-led feel to the Luxonic image to reflect the technical and aesthetic quality of everything Luxonic does. The result is the new ‘Luxonic L’, which plays with the idea of light reflection and promotes both its clean and linear nature to create an image that we feel embodies Luxonic and fits a leading face in lighting design and manufacture.”
Nick Tavare added: “It’s an exciting time for us – we have a strong client and product portfolio and our LuxLab is constantly exploring new ways to implement new technology. That ongoing success is thanks to the dedicated team we’ve developed and we’re extremely pleased to be able to promote a new image for Luxonic that reflects who we are as a business.”